Delta Air Lines
Building reputation through sustained engagement
Corporate reputation, media relations, and social impact
KCC provides strategic communications, media relations, stakeholder engagement and social-impact support to help Delta communicate key milestones and demonstrate its long-term commitment to Ghana. The partnership has supported sustained media visibility, stronger stakeholder relationships and communications around Delta’s 20th anniversary in Ghana.
The Challenge
- As a long-standing international carrier in Ghana, Delta needed its two-decade commitment to the market to be understood beyond route announcements and commercial messaging.
- Corporate milestones, community investment and social-impact work risked going unnoticed without a consistent narrative and disciplined media engagement.
- Stakeholders across government, aviation, tourism and civil society required tailored engagement rather than one-size-fits-all communications.
Our Approach
- Developed an overarching reputation narrative anchored on partnership, longevity and shared prosperity with Ghana.
- Ran a sustained media relations programme — briefings, press materials, interviews and editorial placement — to keep milestones visible across national and trade media.
- Mapped and engaged priority stakeholders with tailored materials and moments, including the 20th anniversary in Ghana.
- Packaged social-impact and community initiatives into credible, evidence-led storytelling.
Outcomes
- Sustained media visibility across key national and industry outlets.
- Stronger, better-maintained relationships with government, industry and community stakeholders.
- A clearly communicated 20th-anniversary milestone that reinforced Delta’s long-term commitment to Ghana.
- A consistent corporate narrative that now underpins ongoing communications.
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